January 3, 2008
The Five Roles of a Great Leader
Vogan: Why is it important for a leader to reflect on where the company’s been?
Good: Just as people want to know where your company’s headed, they also want to know where the company’s been. In this, leaders are playing the role of historian. You can humanize your Business, especially one that’s product-driven, by creating strong messages around your company’s origins.
Vogan: What communication style do you think is most important to the role of leader?
Good: I believe that serving the role of ambassador is the most important communication style you can adopt as a leader. You’re the “face” of your company. It’s vital to portray an image during meetings, employee one-on-ones, media interviews and other public events that’s congruent with your company’s overall vision, mission and values. Think about watching the evening broadcast news: Headline-grabbing CEOs are personable, conversational and charismatic, no matter what the news may be. This is the ultimate leadership role.
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